Why This Varicose Vein Ad Fell Flat—And The Simple Fix That Can Supercharge Any Ad You Run
Here’s the example sent in by a business owner…
This simple fix can be used in any piece of marketing you ever do in your life whether it be in ads, websites or even videos.
So if you want to find out what it is keep reading.
Firstly lets do a breakdown and show you how we can really improve this ad.
- Breakdown -
There are 3 major problems in this ad:
​
-
The headline needs to resonate with the reader and give them a reason to stop and read on.​
​
-
There needs to be an immediate offer so that we can accurately measure the results
​​
-
You are giving them context and information on things they already know.
- Quick rewrite -
How to get rid of varicose veins quick and painlessly.
​
We help you get rid of varicose veins in [x] amount of days so you can get your confidence back and return to doing normal activities pain free.
​
Click the link below to book a free consultation with our varicose veins removal expert now.
- What is the simple fix?? -
Do you see how more clear this is.
Taking the time to see what types of conversations is going on in the readers mind will allow you to resonate with them.
​
That's what this ad really lacked, they had not spent enough time seeing what discussions their target market was having or what competitors are doing.
​
Enter their world, see it through their eyes and watch how your ads performance drastically improves.
​
This might sound simple, but finding exactly what your target market need and analysing your competitors is no walk in the park and can be painstakingly long.
If you would like to see how we could help you with your ads, contact us here for a free consultation.