How To Advertise Your MMA Gym
MMA gym owner sent this in:
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Copy -
No Experience? No Problem.
Think you need experience to train MMA? Think again.
Beginners, weekend warriors, and future fighters all train together.
And for just $1, you can train for 7 days with world-class coaches.
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Learn real MMA, Muay Thai, BJJ & Boxing
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Get fitter, stronger, & more confident
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Train in a community where egos get left at the door
No excuses. No risks. Just results.
Tap the button to claim your $1 trial today!
- Breakdown -
Other than one glaring mistake the copy is solid and highlights the main reasons why you should join this MMA gym.
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The main problem here is a lot of people would not even click on the ad to read why they should join your MMA gym.
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The hook for this ad is - "No experience? No problem."
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And the creative is "One week One dollar".
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This is too vague and could literally mean anything. We have to be specific on why they should even read this ad.​​​
- Does it Pass the Headline Test? -
A solid principle you can follow is - Does this pass the headline test?
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If you were to run the headline by itself, will people still take action?
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In this case I would say something like -> "Learn martial arts from experts for one dollar"
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See how that gauges interest and passes the headline test. Doing this allows you to get more people to read your ads and take action.
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Make sure you spend time on actually hooking your audience in as that's the most important part.
Need help coming up with killer headlines that force your audience to pay attention. Contact me here and let's get you more clients.