Kanye Superbowl Ad

Things we like:

This ad actually has a clear CTA where he tells you to visit yeezy.com

Its now measurable as he can see how many people have visited the website

The CTA is clearly overlayed on the video

It is short and funny which is important nowadays where people are constantly bombarded with ads

A lot of gurus will tell you that you need Hollywood level movie production skills to shoot an effective video ad… it’s simply not true. A bit of humour, and a IDGAF attitude + a great product go a long way.

Why did he use this?

Kanye is counter-narrative. He’s smart like that. He recognizes how polished ads generally miss the point.

He’s also got a reputation for being ‘out there’. He attracts attention and stays relevant that way.

Barely does a 4 week period go by without you hearing something about Kanye whether that’s seeing his social media feed, or someone mentioning him in conversation.

Malik Abbas

P.S. most of our clients “spent all their budget” on something ridiculous, too. And we ran them basic iPhone recorded video ads so they could spend their money on more ridiculous stuff. Click here and book a call if you want more money to spend on ridiculous things.