Avoid This Costly Mistake Made By This Camping Ad.
Here’s the example sent in by a business owner…
"Currently running an ecommerce store and I'm struggling to get more sales".
- Breakdown -
You know the saying less is more...
​
Well it applies to everything, especially writing ads.
​
By just reading this ad out loud you can see how confusing it is.
​
Grammar errors instantly mean your dead, that's it.
​​​
Confusion kills conversions.
​
What does a confused customer do?
​
The worst thing which is....nothing.
​
Sooooooo many different things you are trying to sell which leads it to not being specific at all.
​
Reduce the friction by not making it difficult to know exactly what you are selling.
​
Each ad should sell one thing at the time, making it impossible for your readers to be confused.
​
​
- Rewrite -
Best thing to do here is make an ad set for each product you want to sell.
​
Here I will show an example of the solar energy product:
​​
This Solar energy lamp is a must have.
​
You need this lamp that also acts as a phone charger, it's easy to use and able to fully charge your phone with 7 hours of light.
​
Click the link below and purchase now for an additional 10% off.
​
​
- Summary -
Reading your ads out loud is a superpower.
Helps you see if there is any confusion and grammar mistakes.
​
Understanding that each ad sells one thing is a solid principle and will make it way easier for your customers to buy.
​
Managing different ads for each product can seem overwhelming and having it set up in the best possible way for conversions can be very difficult.
​
If you would like to see how we could help you with your ads, contact us here for a free consultation.